Heartland Men's Chorus Branding
Heartland Men's Chorus needed to evolve its image and purpose in the midst of an ever changing audience with a renewed focus on diversity, equity, equality, inclusions and belonging. Starting with new mission and vision statements, the organization adopted a new identity that for the first time, visually represented the chorus as an LGBTQIA+ institution while building on the momentum of community pride by linking HMC to Kansas City in the logo itself.
