Norbrook Brand Refresh
The purpose of this branding exercise was to bring balance and uniformity across Norbrook's various product porfolios and business units while differentiating themselves from other generic veterinary pharmaceutical manufacturers.
Inspired by a renewed energy to "break through limitations for the betterment of animals and people" this bold yet personable branding approach positioned Norbrook as an innovator in a way that clearly and effectively distinguished them from their competitors.
Combining striking black-and-white photography with an intentionally cohesive color palette, the brand is led by a cast of companion animals, food animals, vets and vet techs in uniquely heroic poses, symbolizing the break-through potential of their products and the innovative and enterprising spirit of their people.
Norbrook was working with multiple agencies, as well as an in-house marcom team, to tackle the various components of their brand, resulting in a scattered brand voice and look. In an effort to streamline and advance their overarching brand approach, we were asked to provide a refreshed look and feel, tone of voice and perspective.
