Socket "Unusual" Campaign
This branding campaign was built around the idea that Socket – an internet and phone service provider in central Missouri who prides themselves on technology, service and transparency – is the antithesis of other providers in the region. We created animal hybrids termed "sonimals" (Socket animals) to bring the idea of "unusal" to life. Combining traits of different animals that reflect various aspects of the Socket brand while creating a visually striking tactics modeled after installations you might find in a natural history museum.
